The 2017 Holden Commodore is said to emulate the European style by losing it’s box-shaped body and taking on a sleeker look. Since restyling European sedans to look like four-door coupes, sales have been revived overseas and it was reported that one Holden insider said “It’s about making sedans look cool again.”
The new Commodore will be almost 5 metres long and almost as wide as the current car but will look smaller because of the low roofline. This new sleek look is about bringing customers back to sedans when in the last 10 years, Australians have been embracing SUVs in record numbers, causing the fall of sales of sedans.
Originally, the Commodore was to be built in both Australia and China but after General Motors announced that Holden would stop production in Australia by 2017, news of the next Holden Commodore being built in China is rampant on the internet. It looks like the next generation Holden Commodore will be a “built in China” product following the shutdown of the Elizabeth car assembly line in 2017, which will result in 1,600 lost jobs.
Holden boasts on their website that Commodore is “the most advanced car ever created in this country” but what happens when the next Commodore is built in China? Holden’s marketing team might have a big job on their hands in 2017.
